Month: June 2018

25% > tipping point

A study in Science by Professor Damon Centola finds that when 25% of people in a group adopt a new social norm, it creates a tipping point where the entire group follows suit. This shows the direct causal effect of the size of a committed minority on its capacity to create social change.


It’s not something we would expect to hear years ago, but meme-centric businesses were struggling to keep up due to the fact that memes these days get even more nebulous, thus shortens the shelf lives of these companies’ merchandises. The 24-7 nature of today’s meme cycle has posed problems for businesses that design custom merchandise […]